The mark consists of The mark consists of the words "Magical Kenya" written in a stylized font. "Magical" is in black with a small, curved line underneath. "Kenya" is in a larger, bold red font. Above the text is a semicircular design featuring segments with dividing lines, resembling a traditional African pattern. The segments are colored, from left to right, in cyan, red, green, red, green, red, and orange. The red segments contain white dots. The dividing lines separating the segments are colored, from left to right, in purple, black, black, black, black, and pink. Black dots are around the top of the pattern, along with a black arch at the bottom, adding a decorative element. The entire design is set against a white background.
The color(s) cyan, red, green, orange, purple, black, white, and pink is/are claimed as a feature of the mark.