32 Non-alcoholic beverages; soft drinks; preparations for making non-alcoholic beverages; tonic water; drinking water; flavoured water; mineral water; aerated water; syrups, concentrates and powders for making beverages; soda water; lemonades; flavoured lemonades; cola drinks; ginger ale; ginger beer; fruit juices and fruit-based beverages; non-alcoholic cocktail mixes and bases; Alcoholic beverages; cocktails of alcoholic and non-alcoholic beverages; spirits and liqueurs; mixed alcoholic drinks; Organisation and management of loyalty, incentive and bonus programs; promotion of goods and services through sponsorship; promotion of goods and services through the use of QR codes, computer software and computer software applications; sales promotion and advertising through the administration of customer loyalty codes; sales promotions at point of purchase or sale; computerised point-of-sale data collection services for retailers; dissemination of advertising and promotional materials; promotional marketing services using audio-visual media; affiliate marketing services; advertising and marketing services provided by means of social media; compilation and systemization of information into computer databases being product information for retailers and consumers in the field of beverages and beverage pairings; marketing of spirits, alcoholic beverages and non-alcoholic beverages; advertising and promotion of services and benefits to users including advertising and promotion of incentive schemes and loyalty programmes; provision of commercial information in relation to spirits, alcoholic beverages and non-alcoholic beverages, as well as the pairing thereof; providing consumer product information, sales promotions and offers through artificial intelligence (AI) and augmented reality software; advertising and product marketing through the use of artificial intelligence (AI) and augmented reality software; retail, online retail, wholesale and mail order services in connection with household or kitchen utensils and containers, tableware, glassware, glasses, drinking vessels and barware, gin glasses, jars, cocktail glasses, bottles, bottle openers, cocktail shakers, beverage coolers, cocktail stirrers, ice-cube trays, containers for ice, tableware, drinking straw dispensers, non-alcoholic beverages, preparations for making non-alcoholic beverages, soft drinks, tonic water, drinking water, flavoured water, mineral water, aerated water, syrups, concentrates and powders for making beverages, soda water, lemonades, flavoured lemonades, cola drinks, ginger ale, ginger beer, fruit juices and fruit-based beverages, cocktail mixes, alcoholic beverages, gins, cocktails of alcoholic and non-alcoholic beverages, spirits and liqueurs, mixed alcoholic drinks, books, recipe books, printed matter, information cards, promotional material, printed information sheets, publications, computer software and software applications, QR codes, QR codes for providing special offers, marketing promotions, product information and recipe information to users and consumers, QR code readers, recorded data files, optical codes, data codes, labels bearing QR codes, optical codes, camera-readable or machine-readable codes, marketing and promotional materials bearing QR codes, optical codes or machine-readable and camera-readable codes, Point of Sale (POS) materials containing, presenting and including QR codes, optical codes and other machine-readable and camera-readable codes, encoded cards for use in Point of Sale (POS) transactions, bar code labels, encoded, augmented reality and artificial intelligence software triggered by the use of QR codes for providing information in relation to beverages, for suggesting the pairing of beverages and for presenting beverages alongside one another; information, advisory and consultancy services relating to the aforesaid.