The mark consists of a left facing chicken head profile, with curved beak, a tall rearward comb, long wattles, and with hackle feathers illustrated as three nested stylized upright flames, the head profile being offset-layered on top of a solid circle, with arced literal elements outside the circumference of the circle, specifically "ASAD'S" at the 10 o'clock position and "HOT CHICKEN" at the 4 o'clock position.
Color is not claimed as a feature of the mark.