35 Advertising and marketing services, namely, brand amplification via radio frequency identification chips in wristbands or cards at event sites; Capturing, organizing reporting and analysis of data connected to the transactions conducted by live event patrons, for business purposes; Entertainment admission venue control services, namely, verification of ticket validity upon presentation of tickets at an entertainment venue using specially custom designed gateways or handheld apparatus with built in radio frequency identification devices and readers and radio frequency identification chips in cards or wristbands to connect to individual patrons and their customized accounts and control access into or out of different areas of a live event