42 Platform for placing, selling, targeting and tracking advertisements and advertising performance; Software as a service (SAAS) services featuring software for enabling customer and marketing decisions, providing audience portraits, and providing campaign and customer strategy recommendations and facilitation; Software as a service (SAAS) services featuring software for managing, collecting, monitoring, and analyzing advertising performance, marketing campaign results, marketing data analytics, advertising data, user preferences, reporting advertising data, optimizing advertising performance, and executing and supporting multichannel marketing efforts