The mark consists of a stylized wording "JINXUAN" with two Chinese character. The first Chinese character transliterated as "jin", the second one transliterated as "xuan".
The non-Latin characters in the mark transliterate to "JIN XUAN" and this has no meaning in a foreign language.
Color is not claimed as a feature of the mark.
The wording "JINXUAN" has no meaning in a foreign language.