The mark consists of an outer circle with the wording "SQUEEZE & POP" and two inner circles inside, and inside the two inner circles, a hand holding a lit rolled cigarette by its filter tip and smoke emanating from the end of the cigarette held by a with a white circle on its side and two arrows, each pointing inward to the filter tip, and a curved line on the right and a curved line on the left, in between the outer circle and the inner circles..
SQUEEZE AND POP
Color is not claimed as a feature of the mark.