The mark consists of a three-dimensional configuration of a bottle seen from multiple angles. The cap of the bottle is blue with a gold band on the top. The neck of the bottle has a blue band with a mountain scape in shades of blue and the words THE CHUAN and Chinese characters in gold lettering. The face of the bottle has a blue label that wraps around three-quarters of the bottle and contains a mountain scape in shades of blue and the words THE CHUAN in gold lettering and Chinese characters in gold font. Below the label is a clear raised pattern that wraps around three-quarters of the bottle. The amber liquid in the bottle is not part of the mark.
The color(s) blue and gold is/are claimed as a feature of the mark.