35 Providing services for individuals, namely, negotiating discounts on various goods and services for the benefit of customers, including, but not limited to, cremation, funeral and inurnment services, as well as other death-care related goods and services; providing individualized consulting services to customers, as well as to next-of-kin or other individuals acting for the benefit of customers as they seek to navigate the administrative and regulatory compliance complexities associated with obtaining the cremation, funeral or inurnment of the customer upon the customer's death