The mark consists of the stylized wording "LA NACIONAL" with "LA NA" in green, "CIO" in white, and "NAL" in red. To the left of "LA NACIONAL", there is an illustration of a man with a mustache wearing a black and brown mariachi hat, a red bowtie and holding a yellow wrapped candy with green white and red stripes.
The color(s) green, brown, red, white, pink, yellow, black is/are claimed as a feature of the mark.
The English translation of LA NACIONAL in the mark is THE NATIONAL.