The mark consists of a shooting star with a trail above the stylized word "Despegando" in bold letters beneath which is the wording "Hacia a Lectura:" in lower case thin lettering followed by the word FONETICA in bold letters.
Color is not claimed as a feature of the mark.
The English translation of DESPEGANDO HACIA LA LECTURA: FONÉTICA in the mark is FLYING START TO LITERACY: PHONETICS.