The mark consists of a gold shooting star with a red trail above the stylized word "Despegando" in bold black letters beneath which is the wording "Hacia a Lectura:" in lower case thin lettering followed by the word FONETICA in bold black letters.
The color(s) red, gold and black is/are claimed as a feature of the mark.
The English translation of DESPEGANDO HACIA LA LECTURA: FONÉTICA in the mark is FLYING START TO LITERACY: PHONETICS.