The mark consists of A large black circle with jagged edges, a smaller white circle over the black circle, the words "PAPAS EL GUERO BAKED POTATOES" in a circular angle inside the white circle, an image of a brown potato with lines around it.
The color(s) BLACK, WHITE, BROWN is/are claimed as a feature of the mark.
"BAKED POTATOES"
The English translation of "PAPAS EL GUERO" in the mark is "POTATOES THE BLONDE GUY".