The mark consists of a red triangle with a white and red "V" at the bottom; on the triangle is a knight armed with a spear and mounted on a horse, fighting a dragon, all in red and white; above the triangle is the wording "SAN JORGE" in red. To the right of the triangle design appears the wording "Cracknel" in white, stylized letters, underlined in a white line and tilted to the left. Underneath the wording "Cracknel" appears the wording "INTEGRALE" in yellow, uppercase, stylized letters tilted to the left. Underneath and to the right of the wording "INTEGRALE" appears the wording "Galletas/Crackers" in white, stylized letters tilted to the left. To the right of the stylized design appears five light brown crackers appearing next to each other. The entire mark appears in a dark brown background..
The color(s) white, red, dark brown, light brown and yellow is/are claimed as a feature of the mark.
"GALLETAS" and "CRACKERS"
The English translation of "SAN JORGE", "INTEGRALE" and "GALLETAS" in the mark is "SAINT GEORGE", "WHOLE WHEAT" and "COOKIES".