The mark consists of the word WOOFOO in a stylized bubble like font that has highlight marks at the tip of each letter. The last two "OO"s are smaller in size and stylized to represent two eyes of a dog with two ears above the "OO"s and a stylized nose and mouth with a tongue sticking out below the "OO"s.
Color is not claimed as a feature of the mark.
The wording WOOFOO has no meaning in a foreign language.