The mark consists of an image of a chicken in black. To the left of the chicken is EST. and to the right is 2016 in uppercase black letters. There is a thin red line on the top and bottom of the EST. and 2016. Beneath that and inside a border is the word SOUTHERN on top and CHICKS on the bottom in an ornate, black, cursive font. Beneath that is CAFE & DAIQUIRIS in white, uppercase, bold font with a thin black outline inside a red banner. All these words are inside an ornate red design border that curves around the edges and points in the middle. Outside of this border are black dots surrounding the border. On the bottom are two black designs that swirl around and go both inside and outside of the border. All of this is on an unclaimed background.
The color(s) Red, black, and white is/are claimed as a feature of the mark.