The mark consists of a rectangle shaped buffalo with a a gear in the left bottom curved corner of the rectangle and the word BUFFALO in upper case letters inside the rectangle and above the word GEAR also in upper case letters and a drawing of the right side of the buffalo's face with fur, an eye and horn at the right of the rectangle and the letters INC. under the rectangle just to the left of the buffalo's face.
Color is not claimed as a feature of the mark.