35 Administration of a discount program for enabling participants to obtain discounts on goods and services through use of a discount membership card; Advertising and marketing services, namely, promoting the goods and services of others; On-line retail store services featuring pet toys, pet accessories and pet-related products; On-line retail store services featuring subscription boxes containing pet toys, pet accessories and pet-related products; Retail on-line ordering services featuring pet toys, pet accessories and pet-related products also accessible by telephone, facsimile and mail order