The mark consists of the stylized wording "CHEESE" in orange and apricot above the stylized wording "BUMPER CAR" in blue with cat's ears design separately above the first letter C and letter B, a tail design linking to the third letter E and a mouse design above the last letter R. The background is in white and not a part of the trademark.
The color(s) orange, apricot, blue is/are claimed as a feature of the mark.