11 Refrigeration equipment, namely, food and beverage chilling units; Refrigerated self-service cases, refrigerated self-service deli cases and custom fabricated refrigeration systems used by supermarkets and convenience stores to store and display food and beverage products and structural parts and fittings therefor
The mark consists of the letters "E", "C", and "O", all lower case, in a non-serif font, followed by a plus sign ("+") next to the upper right portion of the "O" (as in a superscript). Color is not claimed as a feature of the mark.