9 Downloadable software in the nature of a mobile application for assisting gift givers with finding suitable gifts for recipients; Downloadable software in the nature of a mobile application for selection and purchase of gifts based upon the entered preference information of the intended recipient; Downloadable software in the nature of a mobile application for permitting entry of items the recipient wants to receive as gifts, grouped by prices, and other preference information namely, as hobbies, favorite categories, favorite brands, and dietary preferences