The mark consists of the English word "MINUS" in capital letters of the Helvetica Now Bold font with a horizontal strike through the center of the letter "S" in the word "MINUS", the strike through the letter "s" being a capital "I" of the Helvetica Now Bold font turned at ninety degrees to be on a horizontal plane from the other letters in the word "MINUS" and placed so that the strike begins on the right leg (the closest leg to the "S") of the letter "U" of the word "MINUS" and travels through the center of the letter "S" horizontally, ending an equidistant after the letter "S", and when presented as the same color of the rest of the word "MINUS", the strike through horizontal "I" blends seamlessly with the right leg of the letter "U" and through the center of the letter "S", while when presenting in opposing or different colors from the rest of the word "Minus" the horizontal "I" overlays only the letter "S" and it's color visually flows through the "S" and lays on top of or eliminates the color of the letter "S", so that it's appearance dominates and stands out from the letter "S".
Color is not claimed as a feature of the mark.
Trademark: 98559956
