The mark consists of a white bottle label. The top of the label features the wording "BOTRAN" centered, in black, stylized font. Below the aforementioned text are the words "RESERVA BLANCA" in teal, stylized font. The text "AÑEJAMIENTO DINÁMICO" in grey, stylized font appears below the foregoing text. The left side of the aforementioned text shows the following words in grey stylized font, rotated ninety degrees to the right: "Empresa," between lines; followed below by "FAMILIAR DESDE;" and followed below by "1940," between lines. The right side has the following features, rotated ninety degrees to the left: the wording "Botran Merino" in grey stylized signature font, followed below by the wording "BOTRAN MERINO" with the text "HERMANOS," between lines, all in grey stylized font. The center of the label shows the text: "ELABORADO UTILIZANDO," followed below by the wording "LA MÁS FINA," all in grey stylized font, between gray lines forming an angle on both sides. Directly below is the wording "MIEL VIRGEN DE CAÑA DE AZÚCAR" in grey stylized font in a curved orientation. The aforementioned wording is followed below by the text "GUATEMALA - TIERRA DE LA ETERNA PRIMAVERA" in in teal stylied font also in a curved orientation, between two small teal dots. The label also features coins on the left outlined in grey, with one coin featuring a design of a pineapple and lines within a circle, bordered by stars and the wording "FERMENTACIÓN CON LEVA- PIÑA" in stylized grey font, and the other coin features a design of three stalks one of which is cut with a droplet falling from all within a circle, bordered by the wording "VIRGIN SUGAR CANE HONEY" all of the aforementioned in both coins being in grey. The coins on the right are outlined in grey with one coin featuring a design of a building bordered by an abstract pattern along with the words "CASA BOTRAN" in stylized font, and the other coin features six small circular designs within a circle, bordered by the wording "-EMA SOLERA ANEJO", in stylized font, all of the aforementioned in both coins being in grey. The background of the label features a gray outline of a horizon with clouds, mountains and birds. The foreground features a landscape with various leaves in teal, two teal barrels partially shown, a teal pineapple with teal leaves and two teal birds, all of the aforementioned with shading in teal. The birds are perched on a partially shown concentric circle design with the outermost circle in white with a teal line pattern throughout, then a teal circle with zigzagged edges, a plain teal, circle and the inner most circle in shading in teal featuring a shield design in teal composed of a cross, fleur-de-lis and spears. Below it is a banner design in white outlined in teal, then a thin teal line, and a teal dotted line with the inner corners of the banner with shading in teal and the outer areas with shading in teal. The left and right sides of the aforementioned banner design feature the stylized text "RON BLANCO" and "WHITE RUM", in teal stylized font, between curved lines also in teal. The middle portion of the banner features the wording "DE MIRADA TRANSPARENTE Y ESPÍRITU AÑEJO NOBLE RON BLANCO, ESENCIA DE LA COCTELERÍA MÁS REFINADA Y ATREVIDA. CREADO PARA CREAR", all in teal stylized font. On the left side of the banner are the words "40% ALC. BY VOL;" and on the right side of such banner are the words "CONT. NET. 700 mL," all in gray stylized font.
The color(s) white, black, grey and teal is/are claimed as a feature of the mark.
"RESERVA BLANCA", "AÑEJAMIENTO DINÁMICO", "ELABORADO UTILIZANDO LA MÁS FINA MIEL VIRGEN DE CAÑA DE AZÚCAR", "GUATEMALA - TIERRA DE LA ETERNA PRIMAVERA", "EMPRESA FAMILIAR DESDE 1940", "MERINO HERMANOS", "FERMENTACION CON LEVA- PIÑA", "VIRGIN SUGAR CANE HONEY", "CASA", "-EMA SOLERA ANEJO", "RON BLANCO", "WHITE RUM", "DE MIRADA TRANSPARENTE Y ESPÍRITU AÑEJO NOBLE RON BLANCO, ESENCIA DE LA COCTELERÍA MÁS REFINADA Y ATREVIDA. CREADO PARA CREAR", "40% ALC. BY VOL" and "CONT. NET. 700 mL"
The English translation of "RESERVA BLANCA", "AÑEJAMIENTO DINÁMICO", "ELABORADO UTILIZANDO LA MÁS FINA MIEL VIRGEN DE CAÑA DE AZÚCAR", "GUATEMALA - TIERRA DE LA ETERNA PRIMAVERA", "EMPRESA FAMILIAR DESDE 1940", "MERINO HERMANOS", "FERMENTACION CON LEVA- PIÑA", "VIRGIN SUGAR CANE HONEY", "CASA", "-EMA SOLERA ANEJO", "RON BLANCO", "WHITE RUM", "DE MIRADA TRANSPARENTE Y ESPÍRITU AÑEJO NOBLE RON BLANCO, ESENCIA DE LA COCTELERÍA MÁS REFINADA Y ATREVIDA. CREADO PARA CREAR", "40% ALC. BY VOL" and "CONT. NET. 700 mL" in the mark is : "WHITE RESERVE", "DYNAMIC AGING", "MADE WITH THE FINEST VIRGIN SUGAR CANE HONEY", "GUATEMALA LAND OF THE ETERNAL SPRING", "FAMILY-OWNED COMPANY SINCE 1940", "BROTHERS", "FERMENTATION WITH", "PINEAPPLE", "HOUSE", "WHITE RUM", and "CLEAR LOOKING AND AGED SPIRIT NOBLE WHITE RUM, ESSENCE OF THE FINEST AND MOST DARING COCKTAIL, CREATED TO CREATE". The wording "BOTRAN" has no meaning in a foreign language.
Trademark: 98559667
