The mark consists of a stylized graphic representation resembling the outline of a female figure (head and shoulders) from a side view in gold color. This figure has hair styled upwards and wears earrings in white color and a necklace in white color. To the right of this graphic representation is the text "BIRINCI" displayed in a stylized font, with part "BIR" in black font and part "INCI" in gold font.
The color(s) gold, white, and black is/are claimed as a feature of the mark.
The English translation of BIRINCI in the mark is FIRST/WINNER.