35 On-line retail store services featuring apparel and headwear, footwear, footwear accessories, eyewear and accessories, watches, jewelry, pins for hats, sporting goods and equipment, electronic equipment and hardware, bags and luggage of all kinds, umbrellas, accessories made of metal, leather and imitation leather, sports and fitness products and accessories, promotional products, products related to charitable events; Retail store services featuring apparel and headwear, footwear, footwear accessories, eyewear and accessories, watches, jewelry, pins for hats, sporting goods and equipment, electronic equipment and hardware, bags and luggage of all kinds, umbrellas, accessories made of metal, leather and imitation leather, sports and fitness products and accessories, promotional products, products related to charitable events; Providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services