The mark consists of the word ICE with the letter I shaped as a straw. The three words Ice Island Slush are stacked on top of each other in various widths to make it look like a cup. The last word Slush is underlined as if it is the bottom of the cup. There is a oval squiggle on top of the word Ice to make it look like an ice cap.
Color is not claimed as a feature of the mark.