16 Printed instructional, educational, and teaching materials of the field of developing literacy and reading skills; printed instructional, educational, and teaching material, namely, workbooks for teaching and testing knowledge relating to literacy and reading; packaged kits comprising printed instructional, educational, and teaching materials for educational activities in the field of developing literacy and reading skills; educational kids sold as a unit in the field of developing literacy and reading skills consisting primarily of printed instructional materials and also including toys and stickers