The mark consists of a blue background with the word "JUMEX" and a three-leaf design therein, above the words " Excelencia desde 1961" and adjoining two-leaf designs. The words "JUMEX" and " Excelencia desde 1961" are white and the leaf designs are green, except that the veins of the leaves in the designs are blue..
The color(s) blue, white, and green is/are claimed as a feature of the mark.
The English translation of "Excelencia desde 1961" in the mark is "excellence since 1961".