The mark consists of the seven stylized Chinese characters "Qian", "Niu", "Dao", "Zha", "Zha", "Niu" and "Rou".
The non-Latin characters in the mark transliterate to "Qian", "Niu", "Dao", "Zha", "Zha", "Niu" and "Rou" and this means "many", "cow", "A unit of measurement", "Minced dregs", " Minced dregs", "cow" and "meat" in English.
Color is not claimed as a feature of the mark.