42 Platform as a service (PaaS) and Software as a Service (SaaS) featuring non-downloadable software for leveraging technology and guest data to enhance the guest experience across an enterprise's entire operation through guest data collection, guest data analysis, and creating guest service recommendations based on the guest's data to proactively fulfill the guest's needs; Platform as a service (PaaS) and Software as a Service (SaaS) featuring non-downloadable software, namely, software for marketing communications and guest segmentation in connection with virtual and physical retailer and restaurant services, for assisting enterprises in customer relationship management (CRM), for connecting enterprise ordering systems with loyalty programs, for digital ordering by consumers from enterprises, for managing delivery systems and dispatch systems to fulfill digital orders, for processing digital order transactions via mobile and kiosk payment systems, for use in business management, for use in sales data analytics, for use in tracking and managing restaurant waitlists, reservations, table seating, wait time for table availability, guest preferences and order history, guest comments and feedback, performance trends, email, marketing, and social media