The mark consists of the wording "BLACKCOW" in stylized font and two Chinese characters HEI NIU above the English wording; houses, trees, and fields are depicted in the background; the characters in the English wording "BLACKCOW" are white on a tan rectangle, and the two Chinese characters are black; the borders of the square, as well as the edges of the houses, trees, and fields inside the square, are all tan, while the other filling colors are yellow.
The non-Latin characters in the mark transliterate to HEI NIU and this means black cow in English.
The color(s) yellow, black, white, tan is/are claimed as a feature of the mark.