The mark consists of the curved word "Welch's" presented in stylized font, within a curved rectangular background, with an elongated curved line above the top left corner of the background and an elongated curved line below the bottom right corner of the background, all within two spaced circular outlines, with the word "Welch's" and its background displayed within the inner circular outline and having the image of a stylized pair of leaves presented above the wording and the image of a pair of curved lines representing stylized fields presented below the wording, and with the words "NATIONAL GRAPE" and "CO-OPERATIVE" presented in curved stylization between the spaced circular outlines, above and below the inner circle, respectively.
Color is not claimed as a feature of the mark.