42 Software as a service (SaaS), namely, software for designing, and controlling virtual characters and dialogue and environments and systems for use in electronic games, virtual worlds, interactive experiences, sports and esports; Software as a service (SaaS), namely, software for generating, reviewing, analysing character interactions and dialogue for use in electronic games, virtual worlds, interactive experiences, sports and esports; Providing Dialogue as a Service (DaaS) for use in the field of computer and video games, other interactive experiences, sports and esports; Providing online software services for creating, designing, and controlling virtual characters and dialogue and environments and systems for use in electronic games, virtual worlds, sports and esports; Providing online software services for creating, designing, and controlling virtual agents, chatbots and assistants for use in electronic games, virtual worlds, sports and esports; Providing online software services for enabling computer vision to facilitate engaging dialogue and interactions in electronic games, virtual worlds, simulations, sports and esports; Providing software development services and online platforms for training and testing language models and other aspects of machine learning and artificial intelligence; Design, development, and implementation of software within the field of artificial intelligence, including but not limited to digital virtual agents, natural language processing, deep learning algorithms, reinforcement learning, automation and autonomy; Consulting and advisory services in the field of computer software and artificial intelligence for optimising user engagement and experiences based on user behaviour and preferences; Design and development of virtual reality and augmented reality experiences for immersive storytelling and interactive user experiences in electronic games, virtual worlds, and simulations; Machine learning services for analyzing and improving user engagement and experiences in gaming environments, virtual worlds, and simulations