The mark consists of of the stacked stylized wording "JUMEX", "AGUAS", and "FRESCAS" in white with the letters in the words "AGUAS" and "FRESCAS" outlined in light blue in a hot pink partial diamond shape on a dark blue background with a green three point leaf above the letter "M" in "JUMEX" and three hot pink shapes on either side of the word "AGUAS". The stacked wording "MADE WITH", "MEXICAN" and "FLAVORS" in white appears above and red strawberries with green stems appear below the stacked stylized wording JUMEX AGUAS FRESCAS. This appears on a background of designs of strawberries with stems and various shapes in bright pink, green, salmon, and light purple.
The color(s) dark blue, white, light blue, hot pink, red, green, salmon, and light purple is/are claimed as a feature of the mark.