The mark consists of The mark consists of the stacked stylized wording "JUMEX", "AGUAS", and "FRESCAS" in white with the letters in the words "AGUAS" and "FRESCAS" outlined in light blue in a red partial diamond shape on a dark blue background with a green three point leaf above the letter "M" in "JUMEX" and three red shapes on either side of the word "AGUAS". The stacked wording "MADE WITH", "MEXICAN" and "FLAVORS" in white appears above and red flowers and green leaves appear below the stacked stylized wording JUMEX AGUAS FRESCAS. This appears on a background of designs of flowers and various shapes in red, salmon, and amber.
The color(s) dark blue, red, white, light blue, green, salmon, and amber is/are claimed as a feature of the mark.