35 Market research services, namely, monitoring, collecting, aggregating, analyzing and reporting on interactions between consumers or business persons and companies for marketing, sales, and customer service business purposes, namely, interactions via telephone calls or other voice-based communication channels, text messages, online chat and messaging applications between consumers or business persons and companies; Advertising, marketing, and sales engagement consulting services regarding business voice-based communication and message analytics in the field of business conversation analytics, predictive analytics for marketing, sales, or customer service, and using artificial intelligence to optimize customer experience, conversion rate and customer satisfaction; Business analysis of conversation data, namely, review and assessment of data and trends of business to customer interactions for purposes of advertising optimization, analyzing the customer journey, buying experience, and assessing conversion probabilities; Business consulting services in the field of assessing the effectiveness of advertising campaigns and related conversation data.