The mark consists of Letters and shapes forming the work Head West. A mountain is used in place of the letter "A" and a compass with a W is used in place of a W. There is also a slogan that goes with Head West which states "Meet a Local" with a design of a pin at the end. A pin like you would see on google maps when selecting a location. So all in the item looking to be trademarked states "Head West Meet a Local".
Color is not claimed as a feature of the mark.