The mark consists of logo includes both design and textual elements. The design element cleverly integrates the letter I in Bright into a stylized representation of a gear, signifying illumination or ideas. This symbol is placed within the word and serves as both a letter and an icon. The textual part of the logo is the name Bright Engine in a sans-serif font, with Bright and Engine placed on the same line.
The color(s) Black Panton 426c and orange 145c font cachet bold is/are claimed as a feature of the mark.