The mark consists of a circular seal comprised of three concentric partial circles. The outermost circle is formed by a dashed line, the middle circle is solid and features the words SMART GIRL SELF DEFENSE DEFENSE & SAFETY FOR WOMEN with a four-pointed star between the words DEFENSE, and the innermost circle is formed by a thin solid line. At the center of the seal design is a depiction of a horned owl with its wings angled and one eye closed. The owl design and overall seal design are broken at the bottom by an arc of empty space featuring the words BY MIKE & HEATHER WINKELJOHN.
Color is not claimed as a feature of the mark.