The mark consists of The words "FOR THE FRUGAL FARMER" in cerulean blue from left to right full length across the bottom of the image. The words "KEY MACHINERY LLC" in black from left to right full length across the near bottom of the image just above the bottom-most words. In the center horizontally and vertically, a stylized rendering of a large tractor seen from the left front and side with the outline, tires, grill, and windows in black and the negative space left white. A cerulean blue background behind the tractor drawn to be suggestive of brushstrokes. A black line bordering the bottom of the background.
The color(s) cerulean, black, white is/are claimed as a feature of the mark.