The mark consists of the image of a cartoon style face in the form of a yellow nanche. Above the face is a branch and green leaves that attached it to the plant. The face of the nanche is slightly looking up to the right, wears square black glasses with gray highlights and appears to be smiling with white teeth. On the left side of the face, there is the shape of a hand wearing white gloves, making the "like" sign with the thumb up. Below the face is written in orange capital letters the word KINGCHAR, below in a third line is written in capital letters the word FRUIT in black..
The color(s) white, black, grey, orange, yellow, and green is/are claimed as a feature of the mark.
"FRUIT"