9 Image, sound and other data carriers in electronic, magnetic, optical or other form, such as CDs, tapes, films, video tapes, DVDs and optical and magneto-optical discs; downloadable electronic publications, whether or not recorded on carriers (also accessible via the Internet), namely books, picture books, magazines, downloadable movies, downloadable publications, media content, downloadable media and downloadable multimedia files; downloadable films, movies and television programs; motion picture films and films for television featuring children's entertainment; cinematographic films; electronic diaries; teaching apparatus and instruments; apparatus for recording, transmission and reproduction of sound and/or images; software and software packages.