The mark consists of red pig's face with black outlines. Above the pig's face is the literal element "BIG DADDY" in red color. Below the pig's face and red literal elements is the wording "CUSTOM CARS, HOTRODS AND HOGS" in white color. The background is predominantly black with some checkered patterns.
The color(s) enter red, black, and white. is/are claimed as a feature of the mark.