The mark consists of the word "PISCOGNAC" in upper case letters with a cabolafe regular font in ruby and a coat of arms and shield above and a glass with grapes in the middle of the coat of arms shield with an all white background.
The color(s) ruby, maroon, taupe, camel, khaki, lime, chartreuse, pear, medium purple, and violet is/are claimed as a feature of the mark.