The mark consists of the words "SHAWN MICHELLE'S" arching over an ice cream churn, and the words "HOMEMADE ICE CREAM" ribboned over the lower portion of the ice cream churn and the words and numbers "SINCE 1994" found under the words "HOMEMADE ICE CREAM.".
Color is not claimed as a feature of the mark.
"HOMEMADE ICE CREAM" or "SINCE 1994,"