The mark consists of the word TAPATÃO in red lettering with a black outline and shadow appearing above a design of a traditional Mexican charro. The charro has beige skin, blue and white eyes, and brown hair, eyebrows, and mustache. He is wearing a yellow jacket, white shirt and red tie. On his head is a sombrero in light beige with a black and white border. Beneath the charro design is a red banner with a black outline containing the wording SALSA PICANTE.
The color(s) red, black, white, blue, brown, light beige, beige, and yellow is/are claimed as a feature of the mark.
The English translation of TAPATIO in the mark is a person who is native to Guadalajara City.
Trademark: 98507652
