The mark consists of The logo design is on yellow background and shows a hillbilly man standing in a forest. The forest has trees with light and dark green tops and brown trunks. There is a blue sky showing through the trees and black shadows in between the trees. The forest floor is part of the background so it is yellow with streaks of green and gray to represent the dirt floor. The man is wearing denim blue overalls, white shirt, straw hat, and dark gray lace up work boots with black laces The man is holding a shotgun with brown stock and black barrel in his left hand. The man is standing beside a gray still that has a pile of brown firewood and a red flame burning beneath it. There is a black coil coming out the top of the still and another at the bottom feeding into a jug with a black outline that reads "sauce" in red letters. The logo writing "Po'Richard's" is red.
The color(s) red, white, blue, black, brown, green, yellow, gray is/are claimed as a feature of the mark.