The mark consists of the word PURAVIDA above the word KIDSLIFE in stylized font in a white cloud, with a leaf extending from the top of the letter "V", the top of the letters "PUR" in pear green and the bottom of the letters "PUR" in teal and kelly green, the first letter "A" in teal and kelly green, the letters "VIDA" in kelly green with a brush texture, and the letters KIDSLIFE in teal..
PURA VIDA KIDS LIFE
The color(s) pear green, caribbean green (teal), kelly green, white is/are claimed as a feature of the mark.