The mark consists of a line forming a circle with two waves on top; inside the circle is a heart with some voids that create a reflective impression; the word "plim" is located on the left of the circle with the letters having voids to create a reflective impression; and the word "plim" is located on the right of the circle with the letters having voids to create a reflective impression. Below the phrase The Kindness Hero in red in stylized form..
The color(s) blue, yellow, red is/are claimed as a feature of the mark.
The wording Plim Plim has no meaning in a foreign language.