35 Dealership services, dealership identification programs in the field of land motor vehicles, automobiles, sales in the field of all types of land vehicles, automobiles dealerships; marketing services, namely, direct mail, telemarketing and promotion of sales, leasing, and servicing of land motor vehicles, parts, and accessories thereof; co-operative advertising and marketing provided to applicant's dealers regarding the sale, leasing and servicing of land motor vehicles, automobiles; marketing services, namely, direct mailings, telemarketing campaigns, and periodic reports, designed to encourage customers to return to originating dealers to lease or purchase new vehicles; conducting employee and dealership incentive award programs to promote on-the-job quality, service, productivity, performance, and sales in the field of land motor vehicles, automobiles dealerships; advertising agencies, namely, promoting the services of automobile, through the distribution of printed promotional materials and by rendering sales promotion advice; developing campaigns for dealers; promoting the sale of land motor vehicles, automobiles by dealers through the administration of incentive award programs; catalog services and distributorship services featuring shirts, hats, jackets, luggage, watches, mugs, umbrellas, pens, tools; catalogue services